how has a media conglomerate used synergy successfully?

In the film industry, how has one media conglomerate used synergy successfully?

The media conglomerate 'The Walt Disney Company', successfully used synergy to produce the franchise of films  'Pirates Of The Caribbean'. This include the following;

The Curse Of The Black Pearl:

Elizabeth Swann, the daughter of Governor Swann is kidnapped by a group of pirates led by Captain Barbossa and taken aboard their ship, The Black Pearl, Will Turner, the young man who loves Elizabeth despite the fact that she is promised to another, sets out to rescue her. But he can't do it alone, so he enlists the help of swashbuckling ship captain Jack Sparrow. Together the two chase after The Black Pearl, but they soon discover that the captain and crew aren't your average pirates. Cursed to remain between the living and the dead, Barbossa and his men look like skeletons when basked in the moonlight. When it is revealed that the only thing that can break the curse is Elizabeth's blood, Jack and Will are faced with a race against time and a battle against the undead to save the Governor's daughter. The worldwide box office returns totaled: $654, 264, 015

Dead Man's Chest:
Captain Jack Sparrowreturns to the screen for another round of supernatural adventures on the high seas in this spirited sequel to the 2003 Disney hit. As Will and Elizabeth prepare to exchange vows at the altar, their wedding plans hit rough waters with the arrival of sea-bound scallywag Jack Sparrow. It seems that Sparrow owes a substantial blood debt to half-octopus sea captain Davy Jones, and that the only way for the flamboyant sea rover to elude the wrath of his otherworldly pursuer is to seek the aid of mysterious and powerful voodoo priestess Tia Dalma, whose ability to resurrect the dead and gaze into the future may provide just the advantage needed to avoid a waterlogged fate in the locker of his legendary nemesis. This sequeln encountered the highest box office returns hitting the sum of $1, 066, 179, 725 worldwide.

At Worlds End:
Captain Jack Sparrow is hopelessly trapped in Davy Jones' locker after a harrowing encounter with the dreaded Kracken, and now Will Turner and Elizabeth Swann must align themselves with the nefarious Captain Barbossa if they hold out any hope of saving their old friend from a fate worse than death. The East India Trading Company and its fearsome leader, Lord Cutler Beckett, have taken control of the ghostly Flying Dutchman and its captain, Davy Jones, and now the baleful Admiral Norrington has taken the helm in a relentless bid to destroy every pirate ship in his path and bring the Age of Piracy to a violent close. Meanwhile, Will, Elizabeth, and Captain Barbossa navigate treacherous waters and face bitter betrayal as they set sail to gather the only army that can stand up to Beckett -- The Nine Lords of the Brethren Court. But Captain Jack Sparrow is one of the lords, and as long as he's stuck in Davy Jones' locker, Beckett and his nefarious armada are sure to emerge victorious. There's still hope, however, if the heroic team that includes Tia Dalma, Pintel, and Ragetti can reach exotic Singapore and convince vulpine pirate Sao Feng to provide them with charts and a ship. But even the powerful Brethren Court may need a bit of help from volatile sea goddess Calypso in order to weather the coming storm. With the entire future of the pirate way at stake, everyone will be forced to choose sides while drifting precariously to the edge of the earth for one final, spectacular battle. The third chapter, managed to return $963,420,425 to the box office worldwide.

On Stranger Tides:
In the most recent of sequels, flamboyant seafarer Jack Sparrow lands himself in a bit of a bind after being lured onto Blackbeard's ship by enigmatic siren Angelica, and forced to seek out the Fountain of Youth. Trapped on the Queen Anne's Revenge with the most nefarious pirate in history, Captain Jack reflects on his past with the elusive Angelica while embarking on his wildest adventure to date. With shambling zombies on deck and gorgeous mermaids beckoning sailors into the icy waters below, this time Jack Sparrow has his work cut out for him. This again, successfully received high box office retuns worldwide, to the sum of    $1, 043, 871, 802


Games:
This media franchise has realised the related game; Lego Pirates Of The Caribbean, avaliable on Xbox 360, Nintendo 3DS, Nintendo DS, PS3, PSP and Wii. This allows the audience to experience all the memorable scenes from the first four films. In addition, with the key characters the audience can encounter action adventure gameplay, engaging in puzzles from their favourite scenes. Not only this but, the game also lets you interact with others, making it socailly benefical. Personally, if it wasn't for the franchise film, I don't think this game would be so benefical because the creators are marketing this to the fan based audience of Pirates of the Caribbean and therefore, trying to extend their profit margains in the industry.

Attractions:
In 1967, Walt Disney World opened the attraction of Pirates of the Caribbean in the Magic Kingdom in New Orleans Square. This included building an elaborate western river expedition costing the $8 million to create. Since then, the attraction has inspired the film and now, the movies have inspired the atrraction, having being rebuilt in 2006. Now, the magic kingdom theme park includes a 14 foot drop waterfall ride, including famous scenes from the film and its own Pirate of the caribbean town.

Soundtracks:
Each film in the frachise to partes of the Caribbean has its own soundtrack. This are mainly composed either by; Hans Zimmer or Klaus Badelt. These soundtracks also contain additional music by Lorne Balfe. Tom Gire, Nick Glennie- Smith, Henry Jackman, Atli Örvarsson, John Sponsler and Geoff Zanelli. The soundtrack can be purchased on Amazon, itunes and sites such as cduniverse. The soundtrack is owned by The Walt Disney Company, a big-six conglomerate.

Toys:
The film franchise has also inspired a variety of toys and physical products. Some of these include, Revenge ships, basic figures as well as Lego minitures and scenes, such as The Mill and Whitecap Bay from scenes within the film.